Video is the driving force in modern social media and web. Not only do you need to get good, high quality footage and edit it into a great visual product, you need a soundtrack that is unique and fitting to your project. When you purchase a soundtrack for your videos it is part of a common market that might be used by any agency for any product. Composing proprietary material for your soundtracks if done well can be a key component to your brand’s identity. I met an art director early in my career who composed all of his own background tracks on a keyboard in his office and I was inspired. Today with so many options for recording, sequencing and live recording all you need is the creative talent. The studio costs come down to software and skill. Today I turned out 9 soundtracks that we will be able to use for our future video presentations and had a great time doing it. Here are some samples.