Identity

/Identity
Identity2019-02-18T02:22:41+00:00

In order to design and identity graphic/logo for a client, I sit down with them and talk about their vision. Then I create a series of rough concepts to start a conversation looping in concepts of symbolism and color psychology. Once a concept is embraced, I create many versions to test in different layouts, media channels and color palettes. Most of these logos have a full color and monochromatic version to serve different color builds and design challenges.